Illy Brand Watch

I visited the headquarters of Illy coffee in Trieste, Italy during the summer of 2019 during the RISD abroad program. I was fascinated by companies long history and commitment to perfect coffee, but also to an elegant and distinctive brand identity. And so, when assigned to create an unconventional product for an established brand in my CAD class, I picked Illy. I involved my own interest in watch making into the Illy brand, I designed a watch based off the shape and dial in the X1 IperEspresso machine. The outcome is a clean design that resembles the angles and brand Illy.

This project taught me:

  • - Iterative Refinement
  • - CAD / Solidworks
  • - Brand Product Line
  • - Watch Design